Negotiation is a dialogue between two or more people or parties, intended to reach an understanding, to satisfy various interests of two people/parties involved in negotiation process. Negotiation occurs in business, non-profit organizations, government branches, legal proceedings, among nations and in personal situations such as marriage, divorce, parenting, and everyday life.                                                  

    One of the most important skills anyone can hold in daily life is the ability to negotiate. In general terms, a negotiation is a resolution of conflict. We enter negotiations in order to start or continue a relationship and resolve an issue. Even before we accept our first jobs, or begin our careers, we all learn how to negotiate. Some people are naturally stronger negotiators, and are capable of getting their needs met more easily than others. Without the ability to negotiate, people break off relationships, quit jobs, or deliberately avoid conflict and uncomfortable situations.

    Negotiations are complex because one is dealing with both facts and people. It is clear that negotiators above all must have a good understanding of a subject. They must be aware of the company’s general policy, initial bargaining position as well as fallback position.

    In the world of business, negotiating skills are used for a variety of reasons, such as to negotiate a salary or a promotion, to secure a sale, or to form a new partnership. It means that the business life is a permanent negotiation with other people who are defending their own interests. Here are a few examples of different types of negotiations in the business world:  

·                     Manager and Clerk: Negotiating a promotion

·                     Employer and Potential Employee: Negotiating job benefits

·                     Business Partner A and B: Making decisions about investments

·                     Company A and Company B: Negotiating a merger.